Est. in 2021, DeadEndDVD is a Melbourne based small business specialising in boutique and cult films on 4K, DVD and Blu-ray. Beyond selling physical media, DeadEndDVD offers a community experience through its interactive platforms and in-person events. This positions the brand as a cultural hub where film enthusiasts can connect, discover, and discuss rare films. I was tasked with creating an integrated campaign for the business as part of my final university assessment, 2024.
Role: Strategist, Copywriter & Art/Creative director.
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Cinema Advertisement
Flyer Mockup
Event poster
Event poster mockup
The Challenge
The challenge is to convey the unique value of physical media—quality, special features, and the joy of collecting—amidst a growing preference for streaming.
SMP
Access what streaming can’t offer.
Target Audience
The 'movie loving non-collector', Film lovers in Melbourne, aged 20-50, who grew up with physical media but now prefer streaming for convenience.
Insight
The target audience have a nostalgia for the physical media watching experience.
Idea
The campaign tagline “Watch movies like you used to” evokes nostalgia for childhood film experiences. It uses relatable visuals from the past to spark memories, creating a fun and engaging atmosphere that emphasises the value of owning physical media.
