CRASH Stain-Proof Bedding targets "the hot mess" lifestyle, offering e-textile bedding that absorbs stains and maintains cleanliness. It’s designed for those who sleep in makeup, fake tan, and eat in bed, often neglecting hygiene due to a busy schedule.
Research shows that this audience struggles with maintaining clean sheets. Our single-minded proposition, "Don't Change," encourages them to keep up with their lifestyle without the added hassle of changing their bedding .
We developed a brand, activation & campaign that resonates with the hot mess lifestyle,"Let the mess rest". CRASH helps users refresh for their next night out without compromising on hygiene.
Role: Copywriter & Co-strategist.
University assignment in collaboration with Ella Anderson and Shilo Saker, 2024.
Brand Activation Launch
Activation launch merchandise
Foldout A4 brochure
Poster on the back of brochure
